![]() ![]() The gaming media consensus appears to think that Blizzard is pulling back from the rebranding. The preventing of comments to the announcement article and lack of detail makes it anyone's guess what the changes will look like. ![]() However, as of mid-late 2017, the transition will feature a "Blizzard " brand of some sort before disappears, which may add confusion before clarity. ![]() The new name for hasn't been formally announced.ĭue to the slow transition away from using the brand for some form of "Blizzard" branding, it is not clear how much of Blizzard web properties will stay and how much will transition to some other name. Some early examples are " Blizzard Streaming" and " Blizzard Voice". You can help expand it by clicking Edit to the right of the section title.īlizzard is moving away from using the "" name for feature branding purposes and using "Blizzard" instead.
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